Pacific Pointe
Chula Vista, CA — Assisted Living & Memory Care
Pacific Pointe was operating at a financial loss, with outdated infrastructure and a pricing model that resulted in negative margins on every private pay resident move-in.
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Above-Breakeven Rent Rates achieved without losing occupancy
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Dining Labor Reduced by spreading service across longer hours
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Zero-Cost Upgrades enhanced marketability and resident satisfaction
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Challenge
The property’s compromised physical plant forced below-breakeven pricing, and limited dining flexibility created labor inefficiencies. Occupancy wasn’t an issue—but profitability was.
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Strategy
Mallard focused on smart, zero-cost cosmetic improvements to enhance curb appeal and resident experience. The marketing strategy was expanded to include Section 8, VASH, and homeless rehab programs to stabilize census and diversify revenue. Dining hours were extended to spread resident traffic, allowing for reduced staff requirements while maintaining service quality.
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Result
By aligning rates with value and reducing labor strain, the property reached profitability for the first time. Rent rates were increased above breakeven without impacting occupancy, and operational efficiency significantly improved.
