The property was operating at less than 50% occupancy, losing approximately $6,000 per month in NOI. Resident satisfaction was low, staff morale was unstable, and the community had cycled through two major management companies without success.

We focused on rebuilding public trust within the local market, significantly enhancing the resident experience by upgrading dining and activity programs, and implementing a streamlined care management system to improve both outcomes and revenue. We also introduced cost controls around staffing, overtime, and maintenance while installing a comprehensive sales infrastructure—new CRM, sales expectations, incentive structures, and company-wide engagement in the referral process.

Within two years, NOI increased by $189,000 monthly, reaching an average of $183,000 per month with a 41% contribution margin. By February 2025, occupancy reached 100% and has remained at an average of 98%.